Jeena Green- Acharya Manish Ji’s visionary mission to empower India by building self-sustaining Gaushalas and encouraging self-reliant communities embedded in tradition, viable, and with dignity.
In India, there is no single religion that does not worship the cow.
Widely known as the Gau-mata (Mother Cow), this reverence is deeply rooted in faith, tradition, and agricultural history in Hindu culture. The cow has been worshipped for ages in India, and it is also mentioned in the Gita. Lord Krishna is often depicted as a cowherd playing the flute, surrounded by cows, loving them immensely, taking care of them wholeheartedly. The ancient scriptures, such as the Vedas and Puranas, praise cows for their purity and life-sustaining qualities. Kamdhenu, the cow goddess, is known for fulfilling wishes. Following this vision, Acharya Manish Ji dedicated himself to creating a sanctuary for cows, a place where they can live peacefully, be nurtured with compassion, and thrive in safety. This shelter is not just like ordinary cow shelters, but a self-reliant haven designed to uphold the dignity of the cows, ensuring they receive care, respect, and the freedom to live a natural and harmonious life.
Why is the Cow Sacred in India?
Do Indians have this attitude towards cows in their genes, or does their belief have support?
Indeed, the belief is not baseless. It has been scientifically proven that cow bioproducts are safe and beneficial for humans. These include milk, dairy products (yoghurt, butter, cheese), and even less conventional uses like dung and urine in agriculture. Cow dung is a versatile resource with many uses, primarily as a natural fertilizer and fuel source. It also finds applications in biogas production, building materials, and traditional practices like coating floors and walls. Cow dung is rich in essential nutrients like nitrogen, phosphorus, and potassium, making it an excellent organic fertilizer for crops and plants. It supports beneficial microorganisms and improves soil structure and water retention. Cow urine is used in Hindu religious ceremonies for its “purifying properties”. Various government bodies are promoting it, and some even recommend people to drink it because they believe it has medicinal properties and is beneficial for treating specific ailments. In rural India, many families start their day by feeding and touching the cow as a sign of blessing. Cow dung and urine are used in many rituals and purification practices in India.
Religious Significance
In Hinduism, the cow holds deep religious significance as a symbol of non-violence, motherhood, and abundance. Many Hindu deities are closely associated with cows; Lord Krishna is often portrayed as a cow devotee with immense affection for cows. Lord Shiva rides Nandi, the sacred bull, and Goddess Kamadhenu, the divine cow, is believed to grant all wishes. Ancient scriptures like the Vedas and Puranas revere the cow for its purity, nurturing qualities, and its essential role in sustaining life.
What does Jeena Green aim for?
Jeena Green is an initiative dedicated to upholding the dignity of cows by providing them with viable Gaushalas. It encourages self-reliance by harnessing the value of cow-based bioproducts such as dung, urine, dairy, and eco-friendly derivatives, turning compassion into conscious living. Jeena Green is not only committed to sustaining cows but also to working towards the uplifting of communities by creating several means of education and employment to empower them.
Acharya Manish Ji looks forward to a disease and drug-free India with good health and knowledge of Ayurveda. The key is to grow natural food with no chemicals and pesticides so that we eat right to stay disease and drug-free. Jeena Green is an alternative initiative envisioned by Acharya Manish Ji, focused on building self-reliant cow shelters that provide a dignified life for cows and control their natural offerings to benefit humanity. Jeena Green encourages sustainable agriculture and holistic living by producing cow-based bioproducts, such as organic fertilisers, natural pesticides, and nutrient-rich food. More than just a shelter project, this movement addresses vital societal needs by creating opportunities for natural food production, employment generation, and value-based education, ultimately fostering a healthier, more self-sufficient, and conscious society.
For the Indians, the cow is not just an animal but a living symbol of divinity, nutrition, and compassion. While not everyone worships the cow similarly, the element of worship and care is everywhere. Indian heritage holds these values, and Acharya Ji looks forward to sharing these values with Indian communities with grace.
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